Lowe’s Outdoor Lighting

The scope for the outdoor lighting reset involved a new template for the product cards and 6 new beam signs with an omni-initiative. I collaborated closely with the merchant team to develop a product card template that would serve our customer well within a very dense display area. The beam signs required many discussions on how to best communicate our online options to the customer. The signs have proven to deliver results with the QR code scans reporting $114k in digital revenue.