Lowe’s Tile Tools
The Marshalltown tile tool set bay presented a challenging shopping experience due to its dense assortment within a compact space. This project focused on developing a single beam sign to support customer navigation. Despite the limited scope, the design needed to solve a complex communication challenge to ensure the sign delivered clear, effective guidance within a visually crowded environment.
Vendor Proposal
The proposed design lacks sufficient negative space and visual hierarchy, which compromises legibility. Additionally, the use of color coding and infographics is unclear, potentially leading to customer confusion. Finally, the overall design does not align with Lowe’s established brand standards.
Solution
The revised design simplifies the overall content by reducing copy and streamlining the message. Enhanced typographic hierarchy improves readability and helps customers quickly identify key information. Color coding has been consolidated into a single, clearly labeled area to better support the shopping experience.
