Lowe’s Ceiling Fans

In select Lowe’s stores across the US, you will find a new customer experience for shopping ceiling fans. While in most stores there is an overhead display of fans, the new experience displays the fans within tall racking that allows for more stock below.

The updates to this set posed the design challenge of ensuring the product cards were legible from an extreme distance in both store scenarios. The team collaborated on content simplification, sizing, omni solutions and color coding.