Lowe’s Ceiling Fans

Select Lowe’s stores across the U.S. now feature an enhanced ceiling fan shopping experience. Unlike the traditional overhead fan displays, the updated layout showcases fans within tall racking systems, allowing for increased stock availability below the display.

This new configuration presented a unique design challenge: ensuring product cards remain legible from a significant distance, regardless of whether fans are displayed overhead or on racking. The team addressed this by refining content, optimizing type sizing, incorporating omni-channel solutions, and implementing a clear, consistent color-coding system.