Lowe’s Halloween 2024

Each fall, Lowe’s transforms its stores with a seasonal Halloween set featuring animatronics and décor designed to captivate and inspire. The accompanying signage and graphics play a key role in delivering a cohesive, immersive experience that aligns with Lowe’s broader marketing strategy and reinforces brand consistency across channels.

With the customer journey at the forefront, I had the opportunity to art direct and guide a team of designers in developing all signage within the set—ensuring every graphic element enhanced navigation, engagement, and visual impact while staying true to Lowe’s brand voice.