Lowe’s Trim-a-Tree
October 2025
The Goal:
Design holiday signage that captures attention at a glance, guides customers effortlessly through the store, and brings key product information forward—all while staying true to the refreshed holiday aesthetic and brand standards.
My Role:
Art direction & designer
Tree Product Card Process
Product Card Process
Tree Tags
Wayfinding
New Feature Icons
Product Cards
Collection Cards
Floor Triangle
