Lowe’s Trim-a-Tree 2025

Each winter, Lowe’s transforms into a magical Trim-a-Tree destination, inviting customers to step into the joy and wonder of the holiday season. From glittering ornaments and sparkling lights to festive décor that inspires every style of celebration, the in-store experience captures the spirit of Christmas in every aisle. The accompanying signage and graphics work in harmony with the product displays—creating an immersive environment that connects emotionally with shoppers while staying true to Lowe’s trusted brand presence across channels.

With the customer experience at the heart of every design decision, I art directed and guided a team of designers in developing the full suite of holiday signage—ensuring each graphic element inspired discovery, supported navigation, and elevated the overall visual storytelling of the Trim-a-Tree experience.