Lowe’s Trim-a-Tree

October 2025

The Goal:
Design holiday signage that captures attention at a glance, guides customers effortlessly through the store, and brings key product information forward all while staying true to the refreshed holiday style guide and brand standards. The graphics supported $506.9M in in-stock sales, while 70 strategically placed QR codes extended the experience online, driving $2.5M in digital revenue.

My Role:
Designer & art director of an external agency