Lowe’s Halloween

August 2025

The Goal:
Bring Lowe’s Halloween product line to life through immersive, on-brand signage that enhances navigation and engagement with product. By art directing a team of designers, the work ensured every graphic element supported a cohesive customer journey while aligning with broader seasonal marketing strategies to achieve $28M in sales. 20 QR codes were strategically integrated to extend the in-store experience online, driving $31.5k in digital revenue.

My Role:
Designer & art director of international Lowe’s design team