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Little Otter Swim School is an indoor swimming facility that was established to promote swimming safety for children. They teach kids from the ages of 6-months to 11 years of age. In their indoor state-of-the-art facility, Little Otter provides group instructions year-round. This rebranding is a study unrequested by the organization.

The original fun purple and blues remained in the rebrand. However the swim schools beloved Otter was given a face lift with fewer outlines, a rounder head and friendlier facial expression. The typeface was also changed for legibility and professional purposes. This branding was then applied to communication methods, merchandise, and typical business necessities.